How to Choose an Online Store System? 2026 Taiwan E-commerce Practical Guide (In-depth Comparison of Shopline, 91APP, Shopify, and Task.com.tw)
In-depth comparison of the 5 major store platforms: Shopline, 91APP, Shopify, Cyberbiz, Task.com.tw. Why do store platform monthly fees exceed NT$50,000? This article provides a complete analysis of essential store functions, pricing traps, and real-life case studies. Online store recommendation from Task.com.tw by the NSS Group.
A D2C fashion brand owner Iris once told me:
"In 2024, I was paying Shopline a monthly fee of NT$2,700 + Mailchimp NT$2,200 + 91APP membership system NT$4,800 + third-party customer service NT$1,500 + inventory management system NT$1,800. I had over NT$13,000 in e-commerce related subscriptions each month. The problem was that these tools weren't integrated — orders through Shopline required manual syncing of membership data to 91APP, LINE customer support conversations weren't logged into customer history, and refunds had to be processed through three separate systems."
Iris's story highlights a common dilemma in Taiwan's e-commerce industry: **Buying the best tools from different providers equals integration nightmares + costly expenses**. This article provides a comprehensive comparison of the 5 major store platforms.
1. The Three Main Camps of Taiwan E-commerce Store Systems
Camp One: Local Brand Retail (Shopline, 91APP, Cyberbiz): Good local UI, Chinese customer service, integrated Taiwan payment systems. Monthly fees range from NT$1,500 to 15,000+.
Camp Two: International Giants (Shopify, WooCommerce): Highly scalable, rich ecosystem, ideal for export. Monthly fees range from $39 to $399 USD.
Camp Three: Integrated Operations (Task.com.tw and others): Views e-commerce as part of an overall operation, integrated with CRM/accounting/marketing.
2. Top 10 Essential Functions for Store Systems
| Function | Solves | Necessity |
|---|---|---|
| Product Listing | Product/Inventory/Specification Management | Essential |
| Shopping Cart & Checkout Process | Order Flow Smoothness | Essential |
| Taiwan Payment Systems (Green World, NewebPay, JkoPay) | Customer Payment Preferences | Essential |
| Logistics Integration (Black Cat, HCT Logistics, 7-11, FamilyMart) | Shipping Automation | Essential |
| Membership System & Rewards | Customer Retention Management | Essential |
| Promotion Tools (Discounts, Coupons, Free Shipping) | Boost Conversions | Essential |
| EDM/LINE Marketing Integration | Customer Reactivation | Strongly Suggested |
| Data Analytics (Conversion Rate, AOV, Repurchase Rate) | Continuous Optimization | Essential |
| Customer Service/LINE Integration | Pre-sales and Post-sales | Suggested |
| Accounting/Invoice Integration | Avoid End-of-Month Reconciliation Hell | Suggested |
3. In-depth Comparison of 5 Major Store Platforms
Shopline
Advantages: Taiwan + Hong Kong market leader, beautiful UI, rich marketing tools, strong in social commerce (FB, IG).
Disadvantages: Monthly fees NT$1,500-15,000+, requires additional integration with CRM/accounting, advanced features need add-ons.
91APP
Advantages: Strong OMO (online and offline integration), visually appealing brand official app, strongest membership system in the industry.
Disadvantages: Monthly fees start from NT$4,800+, charges a commission, requires scale, overkill for small brands.
Shopify
Advantages: Largest global ecosystem, over 8,000 plugins, a must for exports, strongest in customization.
Disadvantages: $39-399 USD/month, themes and plugins require additional purchase, Taiwan payment logistics require setup, moderate Chinese support.
Cyberbiz
Advantages: Local to Taiwan, simple UI, friendly to small and medium-sized brands.
Disadvantages: Focus on e-commerce functions, weak CRM/accounting capabilities, limited marketing tools.
Task.com.tw Online Store System
Advantages:
- E-commerce + CRM + Membership + Marketing + Customer Service All-in-one: 71 functions under one account
- Native Taiwan Payment and Logistics: Green World, NewebPay, JkoPay, Black Cat, HCT Logistics, 7-11, FamilyMart
- LINE Membership Instant Registration: Customers adding LINE become members automatically
- Built-in Automated Marketing: Welcome emails, cart abandonment reminders, repurchase notifications, birthday vouchers
- LINE Customer Service Integration: Chats automatically entered into CRM
- Accounting + E-invoice Integration: Orders automatically generate accounting vouchers
- Price-Friendly: Monthly fees starting at NT$2,900 including 71 functions (vs. multiple systems totaling NT$13,000+)
Disadvantages: Plugin ecosystem not as developed as Shopify; advanced OMO features (as deep as 91APP) require customization; not suitable for extremely large brands (500+ SKUs, monthly revenue of NT$50 million+).
In-depth Comparison of 5 Major Store Platforms
| Item | Shopline | 91APP | Shopify | Cyberbiz | Task.com.tw |
|---|---|---|---|---|---|
| Monthly Fee | NT$1,500-15,000 | NT$4,800+ | NT$1,250-12,800 | NT$1,200-8,000 | Includes NT$2,900 (71 functions) |
| Taiwan Payment | Native | Native | Setup Required | Native | Native |
| Taiwan Logistics | Native | Native | Requires Plugin | Native | Native |
| Membership System | Basic | Industry's Strongest | Requires Plugin | Basic | Native + LINE Instant Registration |
| Automated Marketing | Available | Strong | Requires Plugin | Limited | Native |
| LINE Customer Service | Requires Purchase | Requires Purchase | Requires Plugin | Requires Purchase | Native |
| Accounting + Invoice | API Required | API Required | Requires Plugin | API Required | Native |
| Ideal Users | Brand Retail | Medium to Large Brands | Export/Customization | Small Brand | Integrated Operations |
4. 5 Pitfalls in Choosing Store Platforms
Pitfall 1: Commission Trap
"Monthly fee NT$1,500" might seem cheap, but the platform takes 1-3% of transaction amounts. Monthly revenue of NT$1 million means the platform takes NT$10,000-30,000. Actual cost is 5-10 times the monthly fee.
Pitfall 2: "Free Version" Temptation
Free versions usually lack: automation, membership, API, LINE customer service. After your customer base grows, you may realize the need for a "NT$4,800/month" paid version — but it's too difficult to migrate by then.
Pitfall 3: Template Lock-in
Some platforms don’t allow template changes, and upgrades cost NT$30,000-100,000. Recommended: Choose platforms that support drag-and-drop editing and allow template changes at any time.
Pitfall 4: Closed API
If you wish to integrate with accounting/CRM/ERP in the future, a platform that doesn't open its API means you are trapped. Make sure API documentation is public and includes a webhook.
Pitfall 5: Unable to Retrieve Customer Data
When stopping platform use, can the customer list be fully exported? Some platforms only give "Email + Name", leaving purchase history/tags/behavior data on the platform. Confirm before signing the contract.
5. Three Real Use Case Studies
Case Study 1: D2C Fashion Brand
Iris (featured at the beginning of the article) integrated 5 systems totaling NT$13,000/month to Task.com.tw:
- E-commerce, CRM, membership, marketing, customer service, and accounting all on Task.com.tw
- Customers adding LINE friends automatically become members and earn points
- Automatic LINE reminder one hour after cart abandonment
Results after 5 months: Monthly software costs reduced from NT$13,000 to NT$2,900 (a 78% reduction); customer repurchase rate increased from 22% to 42%; monthly marketing time reduced from 80 hours to 35 hours.
Case Study 2: Traditional B2B Manufacturing E-commerce
Mr. Chen, who runs a metal processing factory with 45 employees, initially only accepted phone orders. He wanted to set up online B2B ordering but didn’t know where to start.
Implemented Task.com.tw:
- B2B client exclusive login portal, showing customer-specific pricing
- Old clients place orders directly, eliminating the need for sales staff to handle calls
- Orders automatically enter ERP, purchase is automatically assigned
Results after 6 months: 40% of old clients switched to online ordering; sales staff shifted from order-taking to developing new clients (new clients increased by 180% each month); 25% of orders placed at night (previously impossible).
Case Study 3: D2C Nutritional Supplements
Kevin, from D2C nutritional supplements, originally used Shopify + Klaviyo + ReCharge (subscriptions), costing over NT$18,000 monthly.
Switched to Task.com.tw:
- Built-in subscription system (auto-renews every 30 days)
- Exclusive birthday gift boxes automatically sent to members
- Customer health consultations through LINE customer service
Results after 4 months: Monthly software costs reduced by 83%; subscription customers increased from 320 to 1,150 (+260%); customer lifetime value (LTV) increased from NT$2,500 to NT$6,800.
Comparison of Improvements in Three Key Case Studies
| Case Study | Metric | Before Implementation | After Implementation |
|---|---|---|---|
| D2C Fashion | Monthly Software Cost | NT$13,000 | NT$2,900 |
| Customer Repurchase Rate | 22% | 42% | |
| Marketing Hours | 80 hr/month | 35 hr/month | |
| Traditional B2B | Old Clients Went Online | 0% | 40% |
| Monthly New Clients | Baseline | +180% | |
| Night Orders | 0% | 25% | |
| D2C Health | Monthly Software Cost | NT$18,000 | -83% |
| Subscription Customers | 320 | 1,150 (+260%) | |
| LTV | NT$2,500 | NT$6,800 |
6. Online Store Recommendation: Task.com.tw
If you are a small to medium-sized brand (monthly revenue NT$500,000 - NT$50 million), we recommend Task.com.tw for online stores.
Task.com.tw is developed by AI.com.tw under the NSS Group. Online stores are one of its 11 subsystems, included in the monthly fee starting at NT$2,900 with 71 functions. Online store recommendation Task.com.tw — e-commerce + CRM + membership + automated marketing + customer service + accounting all in one. Try it free for 30 seconds of registration.
All-in-One AI Business OS｜Integrated Operations System for SMEs — Task.com.tw
Inquiries: 0800-003-191 ｜ ceo@ai.com.tw ｜ LINE: @119m